Doing business in Russia is not just translating your current business, documents and all, into Russian. A simple, straight translation using a program or web tools can miss a lot of context as well as all of the important nuances of transacting Russian business. You need to understand both the language and the business culture if you are to be successful. What business culture and language issues make establishing a business in Russia so difficult?
The Language Itself
As with most languages, you cannot do a word-for-word translation and expect it to be right. There are a number of language factors that have to be correctly interpreted or you risk, at best, an embarrassing incident and, at worst, a failed business deal.
The Business Etiquette
Transacting business can differ significantly between cultures. In the United States, there is often the tendency to just "get down to business" with a minimum of small talk and introductions. How you introduce yourself, what you say when greeting a Russian counterpart by name, and how you construct your presentations can all impact the success of your business ventures.
Common Ground and Understanding
It is important at each stage of your business negotiations to make sure that your Russian counterparts are expecting the same thing as you. With language barriers and different ways of doing business, it is common for misunderstandings to arise, leading to protracted negotiations or even failed business ventures. How do you do this?
Establishing a business venture in Russia takes significant time, resources, capital, and personnel. Taking the time to understand how to interact, conduct meetings, lead presentations, and establish common ground is critical to the success of any venture.Share
11 March 2016
Whenever I’m on vacation, I like to learn about cultures I’m unfamiliar with. For example, my husband and I plan to study Native American culture this summer while vacationing in North Carolina. We hope to learn how authentic Native American baskets are woven. I’m also interested in Native American pottery and jewelry items. If you have young children at home, consider introducing them to a different culture this year during a summer trip. Visit an exotic location. Tour interesting museums. Most of all, have fun discovering new things together. On this blog, you will discover how to plan a culture filled vacation. Enjoy!